• Design
    • Branding
    • Promotion
  • About
  • Blog
  • Contact
  • Menu

Napack Studio Design

  • Design
    • Branding
    • Promotion
  • About
  • Blog
  • Contact
NapackStudio_design_2021.jpg

A New Not New Logo for New Not New Site

May 12, 2021

In honor of splitting off my design work (NapackStudio.com) from my Fine Art website (SusanNapack.com), updated a logo that I created for myself a long time ago. I considered a new design, but decided I still liked it but with a brighter color treatment. The base font is Variex Light, a funky font I got from a friend at Grey advertising. “design” is Parisienne, a font that was once prominent in the magazine REALSIMPLE. A new designer came in a few years after it launched and did away with it. I find it clean, casual but classy, and a bit quirky with it’s upturned hints of serifs. Variex has the roundest Os I have ever seen. The chartreuse is my new favorite color (with a possible nudge from Dayna Collin’s palette - see sidebar). I’m even using it to paint my kitchen. And the dark peach/light vermillion is a perfect warm foil for the yellow green acidity.

Prev / Next

ON COLLABORATION:

LOGO DESIGN


DAYNA_logo_circle_1_web.jpg

Artist Dayna Collins approached me about creating a logo for her to promote her art practice. Dayna is a consummate art marketer. She puts as much energy into promoting her work as she does making her colorful abstracts and fanciful collages.

I knew immediately that I wanted to incorporate her artwork into the branding.

Dayna describes the collaborative process well in her blog post. Be sure to discover her joyful work online and now on view in person at Salem Oregon at Salem on The Edge.